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Marketing » Overview

Marketing is everywhere - the television adverts we watch, the brands we know, the facebook news we monitor, the shops we go to, the websites we access and the billboards we see.

This subject introduces students to the many dimensions of marketing and demonstrates why the subject is much more than just selling or advertising. You’ll consider product and service development and management, pricing, market research, advertising, sales promotion, distribution and other related areas.

Marketing is about satisfying both the needs of customers and the objectives of organisations in ways that impact positively on society. It is a vital process in the way businesses operate and involves efficient and effective planning and execution of strategies. There is elements of both theory and application within marketing as a subject and encourages both creativity and discipline in its students.


Check out what studying Marketing at Victoria University of Wellington could look like: 


Medium_fuji_search Matthew Treadwell
Strategic Account Manager

Study Related Questions   What did you study? I studied at Otago University, and I studied a BCom majoring in... read more »

Medium_logo_university_of_auckland_logo Daniel Gearing
Marketing, Advertising and PR Intern

My time in Beijing provided me with the opportunity to work for a prestigious company that operates globally within the sphere of advertising,... read more »

Medium_lucy_wu Lucy Wu
Business Development Officer

I was in the Fonterra Graduate Technical Programme (FGTP) in 2006 located in Te Rapa (Powders & Cream products), Hautapu (Protein &... read more »