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Marketing » Overview

Marketing is everywhere - the television adverts we watch, the brands we know, the facebook news we monitor, the shops we go to, the websites we access and the billboards we see.

This subject introduces students to the many dimensions of marketing and demonstrates why the subject is much more than just selling or advertising. You’ll consider product and service development and management, pricing, market research, advertising, sales promotion, distribution and other related areas.

Marketing is about satisfying both the needs of customers and the objectives of organisations in ways that impact positively on society. It is a vital process in the way businesses operate and involves efficient and effective planning and execution of strategies. There is elements of both theory and application within marketing as a subject and encourages both creativity and discipline in its students.


Check out what studying Marketing at Victoria University of Wellington could look like: 


Medium_vanessa_lanegra Vanessa Lanegra
Contract Sales Representative

Current Role: Contract Sales Representative Civil, Humes Pipeline System Degree: Bachelor Industrial Engineer, Universidad de Lima-Peru; MBA... read more »

Medium_edcreedymainfreight Ed Creedy
Sales Manager

Back in 2006 I was a university student in Auckland, life was good until the struggle to scrape enough money for beer became evident –... read more »

Medium_school_connect_pic Richard
Account Manager

Study Related Questions   What did you study? I studied a Bachelor of Education, majoring in Physical education and English and... read more »