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Marketing » Overview

Marketing is everywhere - the television adverts we watch, the brands we know, the facebook news we monitor, the shops we go to, the websites we access and the billboards we see.

This subject introduces students to the many dimensions of marketing and demonstrates why the subject is much more than just selling or advertising. You’ll consider product and service development and management, pricing, market research, advertising, sales promotion, distribution and other related areas.

Marketing is about satisfying both the needs of customers and the objectives of organisations in ways that impact positively on society. It is a vital process in the way businesses operate and involves efficient and effective planning and execution of strategies. There is elements of both theory and application within marketing as a subject and encourages both creativity and discipline in its students.


Check out what studying Marketing at Victoria University of Wellington could look like: 


Medium_susan_1 Susan Chu
Recruitment Consultant

Susan joined SKYCITY in 2010 and works alongside managers, sourcing the right people to fill job vacancies across the Auckland business. ... read more »

Medium_lucy_wu Lucy Wu
Business Development Officer

I was in the Fonterra Graduate Technical Programme (FGTP) in 2006 located in Te Rapa (Powders & Cream products), Hautapu (Protein &... read more »

Medium_fuji_search Dylan Johnson
Strategic Account Manager

How did you get into sales? I've always been passionate about interacting and connecting with people. I got to know the team at Fuji... read more »