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Graphic Design » Overview

From road signs to reference manuals, Graphic Design enhances the transfer of knowledge and visual messages.
Graphic Design

The study of Graphic Design is concerned with the way in which ideas and visual information are conveyed through layout, typography, illustration, photography and moving image. Graphic design often refers to both the process (designing) by which the communication is created and the products (designs) which are generated. Examples of products of Graphic Design are branding and logos, magazines and books, web sites, advertisements, and packaging. 

Graphic Designers are in constant demand in the modern world. With the importance of internet marketing forever on the rise, people are always commissioning designers to construct layouts for websites and to design logos for business Facebook pages and blogs.

Studying Graphic Design involves finding a balance between creative and technical skills. You will learn to use design software such as Photoshop and InDesign, which allow you to bring your pencil sketches to life in the digital world. While studying design is highly creative and free, in the working world you will need to have successful communication skills. Being a Graphic Designer often means working with the marketing manager of a business, to generate a concept they have thought of. This often means putting your creative perspective aside and giving the marketing manager the final word. 


Check out what studying Design at Victoria University could look like: