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Advertising brings together creativity and business disciplines. You will learn look at things from the perspective of the consumer because advertisers are commonly concerned with generating increased consumption of products and services. You will seek to understand why people buy certain brands, how much price matters and how to build brand recognition in competitive markets.

Topics and activities you may cover

  • Measuring advertising effectiveness
  • Evaluating advertising campaigns
  • Learning how to develop media plans
  • Examining current issues in the industry
  • Develop strategies around client accounts
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