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Advertising brings together creativity and business disciplines. You will learn look at things from the perspective of the consumer because advertisers are commonly concerned with generating increased consumption of products and services. You will seek to understand why people buy certain brands, how much price matters and how to build brand recognition in competitive markets.

Topics and activities you may cover

  • Measuring advertising effectiveness
  • Evaluating advertising campaigns
  • Learning how to develop media plans
  • Examining current issues in the industry
  • Develop strategies around client accounts
Medium_logo_skycity_search Adrian Haira
Marketing Executive

As a member of SKYCITY’s Marketing team, one of the largest in New Zealand, Adrian develops campaigns and promotions that attract visitors... read more »

Medium_logo_accorlog Kelly-ann Barrett
Advertising Graduate

The Clemenger Graduate Programme is such an amazing opportunity for a graduate. It is a great way to enter into such a fast paced industry and... read more »

Medium_logo_university_of_auckland_logo Daniel Gearing
Marketing, Advertising and PR Intern

My time in Beijing provided me with the opportunity to work for a prestigious company that operates globally within the sphere of advertising,... read more »