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Ruth Nayagam


Marketing Analyst


Study Related Questions


What did you study?

Bachelor of Commerce, Majoring in Accounting and Marketing at the University of Auckland.

Why did you choose this course?

Like most students I didn’t have a clear Idea of what I wanted to do or what career path I would be heading down in the future. But I knew what I was good at and what I was passionate about. Ultimately if you’re truly passionate about something this will always draw out your best efforts. Knowing this I chose accounting since I like numbers and problem solving and the visual aspect of Marketing inspired me. Knowing that you could transform the market place and get people to buy in to a product that is well-defined and executed was compelling. 

What did you enjoy about your course?

You’re surrounded by numerous amounts of students with the same goals and passions as you. So it was great to share knowledge, bounce off each other’s ideas and grow together as a close knit group. Marketing was great because it gave you first-hand experience to what the real world would be like. For instance we were given opportunities to design campaigns for leading organisations such as Pacific Blue and Telecom.

What helped you to successfully complete your course?

Staying motivated, taking responsibility for my own future and choosing a good group of friend who had the same ambitions as I did.

What advice do you have for future students?

Think about what your good at and what you like. If you know people who have done courses with similar interests as you, have them help you figure out a development process that will work for you.

Always do things in a timely manner and treat every class, assignment and test as important because they all contribute to your overall performance. Also make the most of services and resources that the university provides. This involves regularly attending classes, joining study groups, group discussions, tutorials and so much more online resources that will always be a great help.


Occupation Related Questions


Describe your job

Currently I am a Marketing Analyst at Fuji Xerox. As a marketing analyst my responsibility involves working closely with the sales force to process their commission and bonus's in a timely manner. This also involves the generation of many reports highlighting sales performance and stability within the market place against our competitors.

What do you do on an average day?

My tasks always vary on a day to day basis, involving activities such as interacting with different people within the company, researching and processing contracts. The job is heavily focused on analysis, thereby finding areas of concerns or anomalies within our sales information. I also do a lot of research to provide insight on our market share figures, trends and growth traits.

What is the most exciting about your job?

A crucial part of my job is analysing the market to recognise our market share against our competitor. Being the number one vendor within this technology sector it is very exciting to research and report back to management on our outstanding performance month on month. Analysing this information is interesting because you are able to gage trends, growth patterns, strengths and weakness. This information is a credible reflection of the company’s performance and enables me to highlight opportunities or threats that may exist. Thereby actively getting involved in measures to cut loop holes and exploit opportunities.

What opportunities does your job offer?

Fuji Xerox is a great place to gain experience and a secure grounding for your future as its one of the world most recognised technology brands. It provides a vast understanding of the technology sector, its processes and rapid changeability and the ability to adapt within these changes. Fuji Xerox also provides a wealth of knowledge to the sales world and their practises. This provides awareness to all the processes that lead to and after a sale is made to secure and commit to a long lasting relationship.

What skills, training, education or past experiences helped you secure your job?

A strong university foundation definitely gave me a head start. I also worked part time while studying which helped me gain work experience. Additionally, extra-curricular activities and community involvement helped me stand out from any other ordinary resume. I portrayed by myself as very confident in the interview itself to provide the interviewer assurance of the skills set that I had to offer and my ability to perform at a very high standard.

Where do you see yourself heading in the future within this industry?

Continually learning and growing as I go. There is so much more to learn every day, so grabbing every opportunity that is available and getting better at what I do to incorporate new skills.

What advice do you have for anyone wanting to work in the technology sector/industry?

Being wrapped in the technology world you realise that everything is so fast moving, and ever changing. So the best thing is to be open to change and continually look beyond for better processes and opportunities. Always have a great can do attitude and you will be able to achieve anything.