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Communication Officer/Communication Manager » Overview

Emails, phone calls, text messages, blogging, media, social networking – sometimes it feels like there are a thousand ways to communicate with people these days. As a communications advisor or manager, it is up to you to ensure the right messages and info
Communication Officer/Communication Manager

In short, communication advisors and communication managers help promote an organisation's image and reputation to the public, and inform staff and clients about what is happening within the organisation.

Often communication comes under the public relations umbrella, as you are sending out carefully planned and selected messages to the required audience. But where it differs from PR is in the types of organisations you work for, it is not in external agencies specialising in PR, but in-house for typically medium to large organisations like Council’s, District Health Boards, Universities, banks and more.     

To be successful in the field of communication, you need to understand the importance of creating a message so it is received correctly, but also using the right channels to reach the right people. For example, if you want to let young adults know about something that concerned them, using Facebook or sending text messages is ideal. Whereas communicating with the elderly - sending a letter by post would probably be the best way to reach them.

And this is where an aspect of creativity comes in. Being able to write down a sentence is within most people’s skill base, but to write something that is informative but also interesting enough to read and take note of is an extra talent communication advisors need to possess.

Depending on the company you work for, you may be dealing with media representatives or internal staff on any given day, so to be able to adapt your communication style to who-ever you are engaging with is very important. People respond better when they feel you understand who they are, so being easy to relate too and changing your way of communicating to suit their needs is a great skill for any communication advisor or manager.

A complex and diverse career path, the area of communication is exciting, fast paced and at times challenging and very busy. But for socially confident people who are responsible, have a keen eye for detail as well as the bigger picture, it can be a fulfilling and creative job. 

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