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Advertising Sales Manager » Learn More

Advertising sales managers may do some or all of the following

  • co-ordinate sales and production for best results
  • ensure advertising prices are competitive 
  • prepare sales plans and sell advertising 
  • advise on ways to improve sales 
  • ensure sales targets and staff deadlines are met 
  • run daily or weekly sales meetings 
  • consult with clients 
  • hire and supervise staff 
  • liaise with the public to get feedback about the radio station, newspaper, magazine or website that they work for
  • be involved with organising and selling events that are related to the radio station, newspaper, magazine or website, such as promotional events 
  • manage budgets, accounts and circulation 
  • be involved in staff training.

Advertising sales managers need to have

  • knowledge of the media industry, including the area they are working in
  • knowledge of advertising, promotions and marketing 
  • an understanding of how businesses operate 
  • up-to-date knowledge of specific technology used in the industry
  • skill in analysing clients' needs, including knowledge of how to use advertising to improve the client's business 
  • communication and people skills, including the ability to manage people 
  • negotiation skills 
  • planning and organisational skills 
  • project and sales management skills 
  • basic accounting skills 
  • decision-making and problem-solving skills 
  • the ability to develop new ideas
  • computer skills in Word, Excel and PowerPoint.

Advertising sales managers need to be

  • creative
  • patient, persistent and tolerant
  • able to work well under pressure
  • open-minded
  • confident and motivated
  • able to lead and motivate people.
Medium_logo_accorlog Kelly-ann Barrett
Advertising Graduate

The Clemenger Graduate Programme is such an amazing opportunity for a graduate. It is a great way to enter into such a fast paced industry and... read more »