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Advertising Account Director

 

Advertising account directors may do some or all of the following

  • ensure that agency services keep up to date with industry developments
  • negotiate new accounts
  • ensure advertising does not breach the law or offend consumers
  • plan long-term goals such as yearly budgets
  • control correspondence, deadlines, budgets, and timetables
  • look after the advertising interests of the client and the agency
  • give presentations to potential clients
  • supervise junior account services staff
  • manage client relationships within the company or agency
  • inform clients about things such as industry changes and relevant market opportunities
  • help clients decide what kind of advertising they want and what medium to use
  • liaise with the people involved in the creative design of a client's advertising
  • check advertisements to ensure they meet objectives
  • handle any problems or complaints clients may have.

Advertising account directors need to have

  • knowledge of marketing, business management, administration and financial planning
  • good decision-making skills
  • planning and organisational ability
  • excellent sales and negotiation skills
  • written and oral communication skills, including presentation skills
  • the ability to find and attract new clients
  • skill in analysing and interpreting clients' ideas and requirements
  • the ability to come up with new marketing and advertising ideas, and opportunities for clients.
  • Advertising account directors also need to keep up to date with changes in the advertising industry such as developments in communication and computer technology. 

Advertising account directors need to be

  • responsible and reliable
  • persuasive
  • able to work well under pressure
  • creative, with an eye for detail
  • confident and able to inspire confidence in others
  • ambitious and hard-working
  • able to relate well to a range of people from different backgrounds.

 

Advertising Account Manager

 

Advertising account managers may do some or all of the following

  • act as point of contact for agency clients
  • help clients decide what kind of advertising they want and what medium to use
  • present and sell advertising campaigns to clients
  • help prepare advertising campaigns
  • control campaign correspondence, deadlines, budgets, and timetables
  • liaise with the people involved in the creative design of a client's advertising.
  • source new business
  • supervise junior account services staff
  • do long-term planning for the agency, such as yearly budgets.

Advertising account managers need to have

  • knowledge of advertising and promotional methods
  • the ability to come up with new marketing and advertising ideas, and opportunities for clients
  • knowledge of how to effectively advertise clients' products or services, and how to target specific audiences
  • an understanding of market research
  • excellent communication skills for presenting and selling ideas to clients, and working with agency staff
  • writing skills
  • planning and time management skills.

Advertising account managers need to be

  • responsible and reliable
  • able to pay attention to detail
  • persuasive
  • able to inspire confidence in others
  • able to work well under pressure
  • able to relate well to a range of people. 
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